Design guidelines

Detailed guidance is available on the use of all brand assets. These guidelines aim to clarify the University's marketing position, personality, visual identity and tone of voice.

Charity information

As an organisation which is registered in Scotland as a charity, the University must publicise its charitable status.
Colours

Consistent use of colour is essential to maintain the high quality of our identity.
Fonts

The typefaces we use across all printed and digital University products.
Logos

Best practice for using the University of 精东传媒 logos.
Photography guidelines

Information on producing and publishing images intended to represent the University of 精东传媒.
Video guidelines

Information for staff and external production companies who intend to create videos using the University of 精东传媒 brand.